lululemon SoHo Flagship
Add a taglineCustom 3D-printed woven benches with lululemon’s visual identity embedded directly into the toolpath.
For lululemon’s SoHo flagship in New York City, Decibel developed a series of custom 3D-printed benches that translate the brand’s visual language directly into material and form.
Printed in a cellulose-reinforced bio-composite and color matched to the store interior, the benches use lululemon’s logo motif as part of the robotic toolpath itself—creating a textile-like woven pattern and distinctive edge detail without applied graphics or ornament.