lululemon SoHo | Custom Retail Furniture

Red custom benches and round seating in the tiled interior of lululemon’s SoHo flagship.

Material: Cellulose-reinforced bio-composite
Color: Custom red matched to the interior
Surface: Logo-derived robotic toolpath
Application: Permanent retail seating

SoHo / New York

The brand,
translated into texture.

The brief called for seating that felt unmistakably part of the SoHo flagship—not furniture added after the interior was resolved. Decibel developed curved benches in a custom red that carries the store’s palette into the furniture.

The deeper brand reference appears in the surface itself: lululemon’s logo motif was translated into a woven, textile-like texture built into the geometry of the bench.

Custom red bench and round seat against the tiled wayfinding wall at lululemon SoHo. — The custom seating carries the interior palette from tiled architecture into furniture.

Custom red bench beneath fitting-room signage in lululemon’s SoHo store. — Near the fitting rooms, the bench introduces a softer, more tactile form into the tiled interior.

Custom red retail bench beside a planter at lululemon’s SoHo flagship. — Beside the planter, the same curved language sits naturally among planting, display, and finish.

Toolpath as design

Printed,
not applied.

Instead of placing a graphic on a finished object, Decibel used lululemon’s motif to shape the robot’s toolpath. As material is deposited, the repeated movement creates both the woven surface and the detail along the seat edge.

The pattern has physical depth because it is part of the making. From across the room the benches read as sculptural red volumes; up close, the manufacturing path becomes the signature.

Overhead detail of a curved red bench edge against a speckled retail floor. — The logo-derived toolpath follows the curve of the seat, turning brand language into physical texture.

Close-up of the fine repeating surface pattern and curved edge of a red 3D-printed bench. — At the edge, the repeated path reveals the woven logic of the surface.

Material & production

Color, material,
and toolpath—developed together.

The benches were printed in a cellulose-reinforced bio-composite, with a custom red developed to coordinate with the surrounding interior. Material choice and print strategy were tuned together to give the surface its tactile, textile-like character.

Decibel carried the pieces through design development, robotic fabrication, assembly, and installation, resolving the printed geometry as finished furniture for a permanent retail setting.

Robotic printing of the red patterned bench structure for lululemon’s SoHo flagship. — The patterned structure takes shape directly through the robotic toolpath.

Robotic fabrication equipment beside a red printed bench component in Decibel’s workshop. — The larger fabrication setup shows the bench at the scale it was actually produced—not as a prototype, but as finished retail furniture.

In the store

Furniture that
belongs to the room.

Installed, the benches create places to pause without breaking from the interior architecture. Their rounded profiles and custom red sit naturally against the tiled surfaces, while the woven texture rewards a closer look.

The result works at two scales: a clear sculptural form from across the room, and a branded material detail at arm’s length.