Decibel Built / Retail & brand environments
Make the brand
tangible.
Furniture, fixtures, installations, and spatial moments for stores, pop-ups, launches, and activations. We translate the creative direction into objects people can move around, sit on, photograph, and remember.
The experience is the brief
The object is part
of the brand world.
A fixture or bench is never isolated in a store or activation. It sits inside a palette, a campaign, a circulation path, an opening date, and a way the audience is meant to feel.
We develop the making around that context so the fabricated piece feels native to the experience—not dropped into it.
What we make
From signature object
to full environment.
The strongest brand pieces do more than fill a function. They give the space a recognizable gesture and make the visual identity physical.
Signature furniture
Give the room its own object.
Benches, lounge seating, tables, and focal pieces can become part of the visual identity of a flagship, hospitality space, or activation.
See SoHo
Activations & launches
Build the moment people gather around.
Temporary environments can still feel substantial. We develop sculptural elements around venue access, assembly, event timing, transport, and what happens after the activation.
See SKYLRK
Flagship presence
Make the architecture part of the brand.
Storefront features and architectural layers can create a distinct presence at street scale while staying coordinated with the wider fit-out.
See Prudential Center
Case study / lululemon SoHo
A brand motif,
built into the surface.
For lululemon’s SoHo flagship, custom sculptural seating carries the brand language through form, color, and a woven logo motif translated directly into the robotic toolpath. The identity is part of the object rather than a graphic applied afterward.
- 01
- Custom permanent flagship seating
- 02
- Brand motif integrated into the print path
- 03
- Geometry, color, and surface developed together
From brief to opening
The opening date
is part of the design.
Creative development, approvals, production capacity, finishing, freight, venue access, and installation all need to land in the right sequence. We plan the object and the rollout together.
Explore LFAM and materials
- 01
Brief
Align on the audience, space, creative direction, function, quantities, opening date, and delivery conditions.
- 02
Develop
Translate the visual language into geometry, materials, colors, modularity, and a production strategy.
- 03
Approve
Use renders, samples, and prototypes to resolve the details that need sign-off before the run.
- 04
Produce
Coordinate robotic fabrication, finishing, assembly, quality control, and packing against the schedule.
- 05
Launch
Plan freight, venue access, installation, and handoff so the work arrives ready for the moment.
Selected brand work
Objects people remember.
Planning the rollout
Creative ambition,
with the logistics resolved.
Share the opening date and delivery conditions early. The timeline is strongest when approvals, production, and installation are designed together.
How should we plan around an opening date?
Share the on-site date, approval milestones, quantities, delivery constraints, and creative direction as early as possible. We assess development time, samples, production capacity, finishing, and logistics before committing to the schedule.
Can Decibel work with our agency, architect, and fit-out team?
Yes. We can coordinate with creative, architectural, fabrication, and installation partners. Share the design package, adjacent finishes, interfaces, mounting requirements, responsibilities, and site schedule so the scope is clear.
Can color, size, or a brand motif vary between locations?
Often, yes. Identify what should remain consistent and what needs to vary. We review the geometry, samples, setup, quantities, and approval path for each direction. If the program becomes repeat production across locations, Decibel Made may be the better long-term path.
Retail & brand environments / Start a project
Bring the campaign,
the space, and the audience.
A creative deck, render, sketch, or early idea is enough to begin. Tell us what needs to be memorable, what needs to function, and when it has to be there.